Post #2: The Wonderful World of Marketing

In today’s information age, marketing majors now have more variety in career paths to choose from than ever before. The marketing industry has a positive outlook with jobs expected to grow within the next ten years. For example, market research analyst jobs are projected to grow by 19% while marketing manager jobs are projected to grow by 9%. As mentioned in my previous post, today’s focus will provide an overview of some of the most common career options available today. Here are the top 5 career paths a marketing major should consider.

Marketing Research


As a marketing research analyst, you will forecast marketing trends by collecting and analyzing both quantitative and qualitative data. You will enable companies to estimate potential sales for a product. Additionally, your research can help companies better understand their target market in order to better serve their customers. You should consider this career path if you have a strong background in statistics and data analysis.

Advertising and Promotions

If you want to work on the creative side of marketing, this field is for you. Those who work in advertising and promotions work in teams to create marketing plans that include budgeting and selection of advertising media platforms. According to the Bureau of Labor Statistics, advertising and promotion manager jobs will increase by around 5% for the next ten years.

Public Relations

If you work in PR, you will be responsible for maintaining or enhancing the image that a company has in the public eye. Responsibilities may include writing press releases and meeting with the clients or company executives to determine their goals in terms of public relations. The ability to communicate effectively and use various forms of communication is a must if you want to be successful in public relations.


As a sales manager, you will set sales goals and lead your team of sales representatives to achieve those goals. Additionally, you will be required to prepare budgets and analyze data to create sales forecasts and/or develop special pricing plans. If you are ambitious when it comes to achieving goals, have leadership skills, and are comfortable working both independently and in teams, you should consider a career in sales. In 2014, retail trade and wholesale trade each accounted for 20% of the total employment of sales managers. Therefore, it is highly likely that you will be working in either of the two industries if you decide to work in sales.

Online Marketing

In today’s society, having an online presence is now crucial for companies to succeed.

There are various jobs that you can have in the online marketing field. For example, you may become a social media specialist. You will be responsible for building an audience and engaging the community in various SMS platforms such as Twitter, Facebook, Instagram, Pinterest, LinkedIn, and more. Additionally, you can work in online advertising where you are responsible for search engine optimization (SEO) or search engine marketing (SEM). This will require you to analyze quantitative data by utilizing various software. Overall, you will need to be comfortable using technology for any job within the online marketing field. More information on this can be found here.

As you can see, there is a large selection of jobs you can choose from depending on your specific interest within the marketing industry. Don’t know which field is right for you? Think about what your personality is like and where your interests lie. You should also consider what you are skilled at such as writing, creative thinking, and data analyzing. Your personal and professional goals as well as the desired work environment should also be important factors to consider. Be sure to conduct further research to learn about the various career options that you have as a marketing major. The Bureau of Labor Statistics website provides information on the job responsibilities, amount of pay, and future outlook of many different occupations.

If you are still unsure about which field you want to work in, internships allow you to test out a potential career path and discover what you like and dislike about the field. If you have decided on a field you are interested in entering or testing out, stay tuned for my next post, which will explain how you can stand out among other job candidates for marketing positions.


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