A while back, I wrote about the five popular career paths a marketing major can take after he/she graduates. There are so many types of jobs you can get with a marketing degree and marketing consulting is one of them. Is consulting for you? Not sure yet? Read below to find out!
In general, consultants help businesses solve problems by providing strategic advice. Many businesses use consultants because they want fresh pairs of eyes that can look at the issue from a different perspective. Additionally, consultants may have more expertise regarding the problem at hand than those within the client companies. Marketing consultants specifically deal with creating and implementing marketing strategies such as promotional campaigns. As a marketing consultant, you will help a variety of companies reach various types of marketing-related goals. This means that you can enjoy working in diverse projects with new clients. You will also be able to earn roughly $92,000 per year as an entry-level consultant. As you gain more experience, you can expect an increase in your pay to around $208,000 per year. So how do you know if you’re a good fit for a consulting job? If you like the idea of being a consultant so far based on this description, check out the following potential reasons you’d choose consulting.
1. You like connecting with others.
Do you enjoy meeting new people and feel comfortable working in teams? Consulting requires you to develop professional relationships with your clients. As a consultant, you will be speaking with people you have never met before and try to do business with them. You need to be able to speak to your clients if you want to help solve their problems, right? Additionally, you will be working in teams within the consulting firm to develop the solutions together. Being able to communicate effectively is a must to be a successful consultant.
2. You like variety.
As mentioned briefly above, being a consultant means working in a dynamic environment. You will always have new clients you need to work with and new problems to solve. Consultants need to think of new ways to solve problems by thinking “outside the box.” Therefore, creative problem solvers are perfect for consulting jobs. Traveling most likely will also be required for consultants. A Deloitte consultant described his “typical Monday” as follows:
- 4:30am- Wake up and take a flight.
- 10:30am- Arrive at the office and start work.
- 2pm- Meet with clients for a few hours.
- 4pm- Send emails, work with teammates, etc…
Further details regarding his life as a consultant can be found here. It is important to note, however, that not all consultants have this type of schedule.
3. You are results-driven.
As a consultant, you should have a high level of motivation and organization in order to meet deadlines for all deliverables that need to be completed. This also means you should be able to work in a fast-paced environment and be comfortable multi-tasking if necessary. If you fit this personality and can see yourself working in such an environment, consulting may be for you.
Overall, you should have the three main qualities described throughout this article if you want to become a consultant. If you have interpersonal skills, can work in a dynamic environment, and are results-driven, consulting might be the perfect job for you. However, there is so much more to consulting that you should know. It is always recommended to conduct as much research as possible because consulting is not for everyone. Sources such as the Bureau of Labor Statistics will help you learn about what consultants do, how much they are paid, and what the future of the industry looks like. Conduct additional research on your own to discover more about being a marketing consultant, the second best job in America.
Are you interested in marketing consulting? Leave a comment and let me know!