Post #5: The Modern Marketer

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Take a quick look at your surroundings. What do you see?

In today’s increasingly cluttered world, there are advertisements everywhere from companies that want consumers’ money. As a marketer, it is your job to make your marketing efforts stand out from all of this clutter and catch the eye of the consumer. Even if you are a highly experienced marketer with a long history of success, it is essential that you stay up to date with industry trends. Doing so will allow you to provide fresh marketing ideas to the table and continuously bring value to your company. If you are college student with no experience in marketing, you can also be an impressive job/internship candidate by showing your knowledge of the industry during the interview. In short, being a modern marketer is important no matter your level of experience in the field. So what exactly is a modern marketer?

The modern marketer is part-artist.

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Click to learn more about the Modern Marketer from Salesforce.com.

To be a modern marketer, you need to be well-rounded by becoming both an artist and scientist in one. As previously mentioned, marketers need to think creatively to break away from the advertising clutter. This requires an artistic mind that knows how to develop high-quality content. Advertisements should not simply tell the consumer to buy a product. Instead, consumers want useful content that brings value to them. Take a look at the video below. Philadelphia utilizes content marketing by providing a cheesecake tutorial that showcases Philadelphia Cream Cheese. This is a great example of how companies can advertise and promote their products without irritating consumers.

 

The modern marketer is also part-scientist.

To become a marketer who is also part-scientist, you need to be able to gather and analyze data. How successful was your promotion campaign? What can you do to improve its effectiveness? How can you better reach your target market segment? To answer these questions, you need to know how to recognize the trends and key takeaways from your data. Overall, a combination of creativity and analytical skills is needed to be successful as a modern marketer.

The modern marketer is always learning.

Keeping up to date with industry news requires constant learning. To do so, I recommend that you follow blogs and websites dedicated to marketing trends. Podcasts are also great to listen to on your way to work or school. Here are some recommended websites you should check out:

1. Marketing Land

This website is great for all news relating to internet marketing such as social media, mobile, and digital marketing.

2. Advertising Age

As the name suggest, this website focuses on advertising and marketing news. You can find information about a broader range of topics such as digital, media, and video marketing.

3. TechCrunch

While this website is not specifically meant for marketing trends, it has current news relating to technology-based start ups and the digital world. TechCrunch articles are great to read whether or not you are a marketer.

 

In conclusion, it is highly important for all marketers, experienced or not, to stay up-to-date on industry trends by being a “modern marketer.”  Modern marketers engage their artistic and scientific sides effectively. Additionally, they constantly learn new things and develop creative ideas by reading news on blogs, websites, etc. So whether you are a college student with little to no experience in marketing or you have been in the field for 10+ years, make sure you remain relevant! It is the only way to succeed in the constantly evolving marketing industry.

 

*For additional tips on how to become a great marketer, check out Forbes’ article on modern marketing. You can also learn about the attributes of the modern marketer in Entrepreneur’s article.

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