If you want to be a successful modern marketer, you need to keep up with the constantly changing industry trends. This requires you to follow blogs and websites dedicated to marketing industry news. I have provided links and brief descriptions of a few websites that I recommend you to check out in a previous post. But […]Read more "Post #10: Marketing Trends You NEED to Know (Part 2)"
Last week, I discussed the importance of branding yourself in order to differentiate yourself from other job candidates. Let’s say that you have successfully branded yourself and made a great first impression to the hiring manager. Now, the recruiter wants to meet you in person. Congrats! All you need to do now is ace the interview. But what if […]Read more "Post #9: Industry Trends Every Marketer Should Know"
Last week, I wrote in depth about a career in brand management. You should recall that a brand is something that distinguishes a product from its competition. Branding ensures that consumers have positive associations with the product or company. However, a branding strategy isn’t only essential to products, it’s also essential to YOU! In the same way that products try to […]Read more "Post #8: Branding Yourself"
Because graduation is just around the corner, my friends and I have shared many deep talks about future goals. Like me, many of my peers are also marketing majors and will be going into the marketing field after school ends. Interestingly, I have noticed that quite a few of them want to become brand managers within the […]Read more "Post #7: What is Brand Management?"
When I first arrived at college, I came in with zero experience in the marketing field like many other students. Naturally, I worried over how I can gain experience when jobs require you to already have skills and previous experience. What many people don’t realize is that you don’t necessarily need to have an official paying job […]Read more "Post #6: How to Build Your Resume"