Post #8: Branding Yourself

Last week, I wrote in depth about a career in brand management. You should recall that a brand is something that distinguishes a product from its competition. Branding ensures that consumers have positive associations with the product or company. However, a branding strategy isn’t only essential to products, it’s also essential to YOU! In the same way that products try to […]

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Post #6: How to Build Your Resume

When I first arrived at college, I came in with zero experience in the marketing field like many other students. Naturally, I worried over how I can gain experience when jobs require you to already have skills and previous experience. What many people don’t realize is that you don’t necessarily need to have an official paying job […]

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